Hey,
I'm not going to bury the lead here.
Trade the Times isn't working.
Not the way I hoped. Not the way you probably hoped when you signed up.
I've been wrestling with this for months. Trying different angles. Different voices. Different formats. Wondering if maybe I just wasn't good enough at making financial news funny.
But here's what I realized:
The content that's actually changing lives isn't the market commentary. It's the stories.
The one about the struggling flower shop that a billionaire helped turn around with a single pricing change? That blew up. 500 new followers in a day. People DMing me saying "I tried this in my business and it worked."
The breakdowns of how real companies solved real problems? Those are the ones you're forwarding to friends. Bookmarking. Actually using.
So I'm making a call.
TTT is becoming Billion Dollar Lessons - a newsletter that gives you business strategies from the world's sharpest minds that you can actually use.
No more chasing financial news that's outdated by lunch.
Instead, every week you'll get:
One killer business lesson. A turnaround story. A breakdown of what actually worked. A framework from someone who's built something massive. The kind of content you actually want to read, not just skim.
I'm slowing down to weekly because I'd rather send you one thing that makes you go "damn, I'm using this" than five things you archive without opening.
Here's what's NOT changing:
Alex's voice. The storytelling. The accessibility. The "no BS, just what actually works" energy. That's still us.
What I need from you:
If this sounds like something you'd actually look forward to reading, stick around.
If you signed up for financial market satire and this isn't your thing anymore, I totally get it. No hard feelings. Unsubscribe link below.
But if you're building something - a business, a side hustle, a career - and you want to learn from people who've already figured it out?
You're in the right place.
Let's build something worth reading,
Alex
P.S. - The domain, the branding, the Instagram handle - it's all changing to Billion Dollar Lessons over the next week. Same inbox, same sender, just a clearer promise of what you're getting.